YOTEL has appointed its first sales and marketing director, Jo Berrington, effective 26 June 2006.
Jo Berrington has most recently been Head of Marketing for British Airways London Eye since its opening in 2000.
Prior to that, Jo held a number of roles in British Airways, predominantly in business sales from support roles to account manager. Jo was also responsible for the marketing of BA’s 37 regional routes out of Manchester and Birmingham airports, before going across to the London Eye to head up its marketing team.
In her new role at YOTEL, Jo’s responsibility will include managing the brand, sales, product development, internal and external communications, sponsorships and marketing above and below the line.
“I am thrilled to be a part of the creative and operational team that is going to see the YOTEL dream transform into reality. Similar to the British Airways London Eye, YOTEL is an innovative design concept that is breaking new ground. I am looking forward to the challenge that this presents as we lead up to the opening of the cabins at the end of this year at Gatwick and Heathrow airports.”
YOTEL Chief Executive Gerard Greene said the core YOTEL team was now complete. “We are very excited that after four years of development the management team is in place and the project is close to fruition. Jo’s experience within the airline industry and with London’s leading tourist attraction will ensure YOTEL, the world’s most radical hotel, will become a leading world-wide brand in the hospitality industry over the next five years. We look forward to introducing the world to YOTEL at the end of this year!”