bmi sponsors ethnic event

bmi is furthering its support of its
direct route from London Heathrow to Mumbai by securing headline sponsorship of
the GLA’s London Mela.

The event will take place in Gunnersby Park on Sunday 13 August and will see
75,000 people celebrate the rich tableau of South Asian culture and creativity
from the UK and around the world.

The one day festival is free to attend and will showcase staged performances of
music,  dance, street theatre, circus acts, cabaret, visual arts and the spoken

Attracting all generations, bmi has chosen the ideal platform to promote its
route to Mumbai, recently increased to daily due to the sheer popularity of the

Nigel Dolman, bmi senior manager, long haul and regions, comments:
“We are thrilled to have secured the headline sponsorship of an event as high
profile as the London Mela.  We will have significant branding and presence at
the event and will use that to maximise raising awareness of our route from
London Heathrow to Mumbai.  Since the launch of the route just over 12 months
ago,  we have achieved great success and by sponsoring events such as the London
Mela, we can only build on this even further.”