SITA and Orange enhance working deal

Orange Business
Services and SITA have announced the enhancement of their existing
relationship.Their joint objective is to provide the Air Transport
Industry (ATI), through SITA, with innovative, flexible and competitive
communications solutions that will address the key business
transformation requirements of the ATI, enabling them to provide better
services to their end customers. 

SITA and Orange Business Services have a long history together since
Equant’s creation by SITA in 1991. The new enhanced agreement renews and
furthers the strategic agreement signed in 2001 for the supply of
services. Under the new enhanced agreement, and based on common
objectives, SITA has confirmed Orange Business Services as its strategic
partner for communications services and Orange Business Services
confirmed SITA as its strategic channel to the Air Transport Industry.
The new enhanced agreement also reinforces the existing relationship
with an expanded scope of services, third party services integration,
and joint centers of excellence to address our customers’ complex


“Through this agreement with Orange Business Services, we will be able
to provide innovative, tailor made communications solutions to the air
transport community,” said Hans-Peter Kohlhammer, CEO and Director
General of SITA SC. “We become more flexible and competitive, and are
better placed to address areas of growth while responding to the varying
business transformation requirements of the ATI.”



“One week after the launch of Orange Business Services, this agreement
underlines the value and the benefits of our integrated operator model”,
said Barbara Dalibard, Executive Vice President of Orange Business
Services. “By expanding our joint services scope, we reinforce SITA’s
expertise and role as community provider and develop new areas of mutual
growth through outsourcing and innovation. This evolution is fully
aligned with Orange Business Services’ strategy, aimed to support our
customers’ key challenges and create new business opportunities through
our expertise in information & communications convergence.”


The companies continue to build on each others’ strengths, such as
Orange Business Services communications solutions and worldwide
presence, and SITA’s valued position among the air transport community.
In addition, SITA and Orange Business Services will also reinforce areas
of collaboration including:

*      Expanded services scope: extension to non-data communications
services (mobile, telephony…), infrastructure services (LAN
management, Server Hosting…), communicative application services (CRM,
MtoM…) which are core to the convergence needs of the ATI and at the
heart of France Telecom NExT strategy.

*      Third party services integration: ability to complement
current offerings with other providers’ services to increase
competitiveness, in particular for domestic network services.

*      Joint Centres of Excellence, encompassing complex solution
design, network access solutions, third party integration and
communications outsourcing for specific customers requests. The two
companies have decided to join their expertise by focusing
highly-skilled professionals on these areas, in order to customize
integrated solutions allowing the ATI to take out complexity and to
concentrate on their core business.


“Our customers will reap the rewards of an integrated offering combining
the Orange Business Services portfolio, skills and proven communications
outsourcing capabilities with our industry best practices and
integration capabilities. This is critical for the future success of
SITA and our customers,” said Francesco Violante, CEO of SITA (effective
July 1st).