Scandinavian Airlines (SAS) and Sony Ericsson are joining forces to demonstrate the latest developments in in-flight mobile phone technology. Between the 11th and 21st of June Scandinavian Airlines passengers on some flights between Stockholm and New York will be able to test new phones whilst on board.
The stylish, slim line, Sony-Ericsson 3G M600 allows for rapid, secure e-mail management. The telephone, launched at the beginning of June 2006, has been developed specifically for business users. To celebrate the launch of the M600 and the new joint venture with SAS, Sony Ericsson has pre-loaded the SAS Mobile Portal onto 50,000 telephones.
The passengers will be able to test the phones themselves and will be able to see how efficiently they can work on board the aircraft by using the latest technology, the SAS Mobile Portal and Internet connection. On SAS Mobile Portal, passengers can read the news, download travel guides or check their EuroBonus points.
“This cooperation creates added value for both companies through the activities being conducted on board. We look forward to the possibility of more projects like this one with Sony Ericsson in the future” comments Sophia Nybell, President of SAS Business Opportunities.
“SAS is at the forefront of technological innovation and we are delighted to be opening up a greater world of choice to our business customer’s whilst on board. The technology of the Sony-Ericsson 3G M600 means that passengers need not use their laptops on board to stay connected to the ground whilst in flight. The Sony-Ericsson 3G M600 and the SAS Mobil Portal deliver the world to the palm of our passenger’s hands,” Said Lars Ove-Filipson, SAS General Manager UK & Ireland.