easyJet targets BA business passengers

easyJet is targeting British Airways’ business
passengers with a big expansion of routes and frequencies at London Gatwick.

easyJet is to grow by 10% at the South London airport by adding a new three-times
daily service to Glasgow International Airport and increasing frequencies on a
further six major European routes (Madrid, Milan, Cologne, Athens, Berlin and
Amsterdam) as the airline continues to exploit its strong position and unique
customer offering.

easyJet now offers its passengers more routes from Gatwick than from any other
airport and will be 10% bigger at Gatwick this winter than the same period last year
- having already added 3 new routes to Milan Malpensa, Marrakech and Split.

 

Since early 2002, easyJet has grown to account for 18% of Gatwick’s capacity, while
BA’s share has declined from 47% to 38%. In the last 12 months, British Airways has
withdrawn from six routes and has reduced capacity on a further six that are
operated by easyJet.

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This summer, easyJet will fly up to half a million passengers from Gatwick every month.

 

easyJet has succeeded by matching BA’s route network and providing a range of
services at a much better price than BA. easyJet now offers:

*      Europe’s best hand baggage allowance (same volume as BA Club Class with no
weight restriction)

*      Access to airport lounges for those that want to pay for it

*      Free transfer to an earlier flight if meetings finish early

*      Overnight check-in at Gatwick for early flights

*      Internet check-in (and 15 minute arrival time at the departure gate)

*      Speedy Boarding (£5 per sector) for those that want to board the aircraft
first
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