Lars Sorensen to head SAS International

8th Jun 2006

SAS Scandinavian Airlines General Manager Lars Sandahl S¿rensen will return to Scandinavia to take on the newly appointed role as Chief Commercial Officer, Senior Vice President, Scandinavian Airlines International, as of September 1, 2006. Based at the SAS headquarters in Stockholm, Sandahl S¿rensen’s role will oversee SAS International’s worldwide product concepts, network, pricing, revenue management, distribution, alliances, sales and marketing, as well as customer relations.

Lars Sandahl S¿rensen joined the airline and was appointed GM, Australia and New Zealand, in 2003. Under his management, SAS’ off - line business in Australia has grown strongly in both the corporate and leisure markets.

“It’s very sad to leave Australia as we feel at home here, but I am looking forward to this new challenge with SAS. We will definitely come back to Australia in the future.” says Lars Sandahl S¿rensen.

Before working for SAS Lars Sandahl S¿rensen was the Managing Director of the Danish Tourist Board. He had also been consulting for several Scandinavian government organisations and companies in international affairs. He is currently 42, has a Masters degree in International Management from USA and Japan and is married with two children.


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