Demographix taps into World Cup fever

UK online survey specialist Demographix is offering a special promotion to
any businesses wishing to capitalise on interest in the World Cup to
generate potential coverage, gather information, build mailing lists or
generate vox-pop style content.“With interest in the competition gaining momentum, it’s not too late for
web property owners to add vox-pops, special quizzes or competitions to
their sites that could help them generate coverage, build lists or get
feedback from site visitors. Our special World Cup surveys can also be used
to by PR companies, broadcasters and print media to generate lively and
relevant World Cup content,” said Demographix director Paul Ockenden.

The Demographix promotion will allow customers to have vox-pops about the
World Cup, customised quizzes or competitions, all up and running within
hours. Demographix’s proprietary Scoring Quiz technology allows quizzes to
give a score feedback as users submit their entries.

“This is a great opportunity to sample the way Demographix technology can
be used to build up lists of, or gather feedback from, users on your
website,” said Demographix CEO Derek Cohen. “Online marketing and business
development personnel are coming up with creative ways of using survey
tools other than straightforward surveys. And the great thing is, with this
promotion there’s virtually no effort required on your part, we take care
of everything for you.”

“Vox-pops have a great potential to give you material about your audience
that might have PR potential,” said Ockenden. “How do they plan to
celebrate England’s first goal, or which two teams do they expect to make
it through to the final? It could be a lot of fun. You supply the quiz or
competition questions, the logos and images you want used, and prize
details, and we do the rest!”
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