Luxury Lifestyle Hotels teams up with HMC

HMC (Hospitality Marketing Concepts) has been selected by Luxury Lifestyle Hotels and Resorts to design and implement a groupwide private-label membership program. The “Luxury Lifestyle Card,” a premium membership club, offers recognition and benefits at all participating hotels within the Luxury Lifestyle Hotels and Resorts portfolio.

Members will enjoy member-only room rates, complimentary nights, room upgrades, special offers, and more. The 12-month membership also provides the member with unlimited complimentary dining at any of the participating hotel restaurants when accompanied by one or more paying guests. The Luxury Lifestyle Card is expected to launch with at least 45 of the 65 Luxury Lifestyle Hotels and Resorts in the first phase.

“Our group is a unique luxury hotel collection with hotels located exclusively in Europe, and we see the Luxury Lifestyle Card as an opportunity to leverage our network and bring synergy to our alliance,” said Bernado Cabot, managing director of Luxury Lifestyle Hotels and Resorts. “This partnership with HMC gives our hotels turn-key solutions that will generate fast results. We are looking to HMC’s extensive experience to help us grow brand loyalty and secure a wide repeat-customer base.”

“We are very excited to be selected as the operator of the Luxury Lifestyle Card,” said Marwan Ramadan, president EMEA for Hospitality Marketing Concepts. “HMC has developed and implemented over 5,000 hotel membership programs over the past 18 years for upscale hotels and hotel groups around the world. Luxury Lifestyle Hotels and Resorts can rely on HMC’s sizeable network and expertise, and access our cutting-edge CRM technology to facilitate their marketing efforts.”

All participating hotels in the Luxury Lifestyle Hotels and Resorts portfolio will also be a part of CLUBHOTEL(R) ( ), HMC’s proprietary network of high-quality, full-service hotels around the world. By providing room and dining benefits to CLUBHOTEL(R) members, participating hotels will have access to a substantial international marketing database consisting mainly of senior executives, professionals and business travelers.