Cambria Suites brand is growing fast

31st May 2006

Momentum keeps building for Cambria Suites from Choice Hotels as the company entered
2006 with 13 executed contracts for the brand, and first quarter 2006 saw
the execution of 10 more contracts.Two Cambria Suites hotels—one in Boise, Idaho, and one in Green Bay,
Wisconsin—currently are under construction. A virtual tour of a Cambria
Suites hotel, as well as live construction footage from the Cambria Suites
in Boise, can be viewed at

“We had a strong first year of development, and we met the excitement
generated by that activity with an even more robust first quarter,” said
Brad LeBlanc, vice president, franchise sales, for the Cambria Suites brand.
“We have every reason to believe the development momentum will continue,
especially with all the positive feedback we continue to receive from
current and potential developers. People see the value in the Cambria
product for multiple markets—from mixed-use developments and airport
locations to suburban spots and even urban areas.”

“The Cambria Suites brand represents Choice Hotels’ continuing ability to
think outside the box and create a truly unique hotel experience,” said
Sanket Patel, president of SBP Development, which is developing three
Cambria Suites properties in Maryland. “We believe this is the future of
all-suites lodging.”

Developers also are buying into the brand because of Choice Hotels’ focus on
franchisee return on investment and the organization’s dedicated support,
which includes Cambria Suites brand-specific directors of local sales and a
Cambria-focused franchise service team. And the strong reception extends
beyond traditional hoteliers. To date, owners of restaurants, apartment
buildings and construction companies have contracted to build Cambria

“Franchisees are excited about what this hotel has to offer: a strong F&B
and amenities package, larger-than-industry-average rooms and stylish
décor,” said William Edmundson, vice president of brand management and
strategy for the Cambria Suites brand. “They can see that this hotel meets
the needs of both the business traveler and the leisure traveler.”


In addition to the 23 contracts executed to date, Swift Hospitality in
Freeport, Illinois, signed a letter of intent for five properties. Though
most of the locations for these properties have not yet been selected, Swift
Hospitality has selected Appleton, Wisconsin, as one of the five sites.
Choice also entered into an agreement with Badger Midwest Holdings, LLC, of
Cambridge, Wisconsin, in which Badger agreed to develop 10 Cambria Suites
brand properties.

Sites for future Cambria Suites brand hotels include Boise, Idaho; Green
Bay, Wis.; Madison, Wis.; Savannah, Ga.; Ft. Myers, Fla.; Akron/Canton,
Ohio; metro Phoenix, Ariz.; Southport, N.C.; Appleton, Wis.; Bloomington,
Minn., near the Mall of America; Ontario, Calif.; Wilmington, N.C.;
Somerset, N.J.; Columbus, Ohio; Oak Creek, Wis.; Fort Collins, Co.; Denver
Airport, Co.; Victorville, Calif.; Baltimore, Md., at the Inner Harbor;
Baltimore-Washington International Airport, Md.; Scottsdale, Ariz.; Kent
Island, Md. and Cathedral City, Calif.


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