Campaign encourages Brits to ‘Taste England’

25th May 2006

Top chef Heston Blumenthal of The Fat Duck in Bray, backs Enjoy England’s latest campaign to encourage holidaymakers to Taste England. The new campaign features a foreword from Blumenthal, who declares, “We are producing some of the best cuisine and gastronomy in the world… in the UK.” 

Taste England was developed following VisitBritain research, which showed that food and drink continues to be a key driver for short breaks and day trips in England. The campaign, launched in association with England’s Northwest, showcases the best of English produce across the nine regions of England.  A glossy, informative 64-page guide accompanies the campaign alongside a fresh new website, both stuffed full of titbits to tempt taste buds and inspire foodies.

Be bowled over by England’s fine dining revolution, get back to your roots with regional specialities and traditional treats and cultivate your own delectable creations at cookery schools and workshops. The brochure features guides to England’s nine regions with a rich range of suggestions and holiday ideas with a culinary theme, a calendar of events and farmers’ markets. Regional recipes such as Craster kippers with Newcastle Brown ale bread, Yorkshire curd tart and our very own English cocktail, the ‘Fuzzy George’ are included alongside tips from ‘local legends’ such as Clarissa Dickson-Wright, James Martin, Rachel Green and Gary Rhodes.

Like cheese? Check out the cheese pass notes in the Taste England brochure and discover more than 400 varieties, see the cows, goats, sheep - and buffalo - that produce the milk, and meet the cheesemakers, in quiet country dairies and bustling creameries.               

The website,, is full to the brim with foodie features including interviews with local food and drink producers, chefs, farmers and restaurateurs; tasty special offers; delicious recipes; and listings of food festivals and other events



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