TravelCLICK’s eMonitor results for the first quarter of 2006 show that worldwide electronic hotel revenue from the Global Distribution Systems (GDS) and key Internet sites combined was up 12.9%.
Electronic room nights for the first quarter increased by 7.6% from the same time last year, while ADR increased by 4.9% contributing to a revenue growth of 12.9%. The average length of stay for the first quarter 2006 was 2.14 nights, the same as last year.
“Consistent with projections, the travel agent channel continues to show consistent growth each quarter while securing higher ADR bookings for hotels,” said John Hach, Vice President of Product Management - eMarketing Products for TravelCLICK. “Using this proven channel, hotels are optimizing their GDS performance with an enhanced promotion strategy that not only distributes rates and inventory on the GDS, but also drives demand and ensures ideal placement. This stable growth is ensuring GDS as an important element of a hotel’s overall integrated distribution strategies including all online channels—GDS and the Internet.”
eMonitor results are compiled from TravelCLICK’s comprehensive database, which is the exclusive source of hotel industry electronic distribution data from the Amadeus, Galileo, Sabre and Worldspan GDS. TravelCLICK’s eMonitor also includes hotel bookings made through third-party travel Internet websites powered by Pegasus Solutions.