Holidaymakers flying with MyTravel Airways this summer will be able to find out more about how they can support sustainable tourism, following the launch of The Travel Foundation’s new four-minute consumer film.
MyTravel is the first airline to show the film, which started being screened on the summer season flights from 1 May, and will run on all MyTravel Airways outbound charter flights from the UK throughout the summer as part of the airline’s regular onboard video entertainment programme.

The film being shown by MyTravel was made by The Travel Foundation and highlights to customers how destinations can benefit from tourism, at the same time as enhancing their holiday experience. MyTravel will fly approx. 6300 flights over the summer period that will carry 2.6 million passengers.

Ruth Holroyd, Responsible Tourism Manager at MyTravel, said, “We believe this film will really help our customers to understand what sustainable travel is all about and how it benefits their holiday as well as their favourite destinations. We are very pleased to be showing The Travel Foundation’s message in this way and hope it will demonstrate to our customers the work the Foundation does. “

In addition, First Choice is showing a specially produced Travel Foundation film on plasma screens in 190 of their retail shops across the country. The screening of the film commenced on 1 April and posters to accompany the film are also on display.

Jane Ashton, Head of CSR at First Choice said, ” We are happy to be supporting The Travel Foundation and with the film and posters on display it means they are top of mind for both our agents and our customers when discussing holidays.”

Sue Hurdle, Director of The Travel Foundation, and this year’s SHINE Awards winner - Public Sector Woman of the Year - said, “This is a tremendous achievement and one that we’re incredibly grateful to both MyTravel and First Choice for. With the film now showing on board MyTravel Airways flights and in First Choice shops, the number of people that we can now reach with our sustainability message will increase dramatically. It plays an extremely important role in helping consumers understand the issues of sustainable tourism and the simple things they can do to help.”
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