Skyward flier programme takes on Ski Dubai

17th May 2006

Skywards, the frequent flyer programme of Emirates and Sri Lankan airlines announced a new partnership with Ski Dubai, the first indoor ski resort in the Middle East, located at the Mall of the Emirates.
The new partnership adds to the long list of exclusive benefits extended to Skywards members, this time providing access to Dubai’s only destination for winter sports and activities.

Effective May 15th, the new partnership will allow Skywards members to redeem miles with Skywards Gift Vouchers. Vouchers are applicable to all activities in Ski Dubai including Skiing, Snowboarding and Snow Park access. As a special launch promotion on May 15th until July 15th, 2006, Ski Dubai is also offering Skywards Members a 10% discount on all their activities- the perfect way to stay cool and active during the hot summer months!

Brian LaBelle, Vice President - Skywards said, ‘We constantly look for new ways to provide our members with rewards beyond traditional travel benefits. A partnership with Ski Dubai, one of the region’s most innovative sports facilities, gives our members the chance to experience a winter-wonderland of activities, even in the hottest of weather!’

‘Young or old, there is something for everyone, from beginner to the snow sport enthusiast at Ski Dubai. Working with Skywards represents an ideal opportunity to open our doors to the loyal customers of Emirates and Sri Lankan airways. We look forward to seeing Skywards members on the slopes!’ commented Philip Taylor, Chief Executive Officer, Ski Dubai.



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