Northwest, Farelogix sign content deal

Recognizing the importance of providing the travel market with access to content through multiple channels, Northwest Airlines and Farelogix today announced that the companies have signed a distribution agreement. As a result of this agreement, users of the Farelogix FLX(TM) Platform will now gain direct access to Northwest Airlines’ full content.
In teaming with Farelogix, Northwest Airlines is building on its strategy to broaden its distribution options and enable customers to access its suite of products through the channel that best fits their business needs.

“Our strategy is to offer travel agents and corporate accounts access to our products through the most economical channels, using a variety of distribution technologies,” said Al Lenza, vice president of distribution and e-commerce at Northwest Airlines.

“Farelogix offers a platform that enables us to cost effectively distribute our best content while broadening the reach of our products. At the same time, we can now provide the flexibility that agencies and other travel sellers need to make reservations using Farelogix.”

Farelogix provides the travel market with a comprehensive solution that is designed to support evolving industry dynamics by bridging the gaps between existing legacy processes, systems, and/or components.

The FLX Platform combines sourcing, searching and business rules technology to ensure sourcing, shopping, booking and data management is a flexible and seamless process across multiple distribution channels.


The FLX Platform provides a highly scalable plug and play architecture that can be easily integrated with various agency and corporate point of sale applications.

“Our relationship with Northwest Airlines reinforces our commitment to continue building out the FLX Platform with content from the world’s leading airlines,” said Jim Davidson, president and CEO of Farelogix. “By tapping into the latest distribution technology available, Northwest Airlines is not only empowering their customers to leverage the sources that best fit their business needs, but is also reducing its distribution costs in the process.”