Thailand’s national flag carrier, has offered a new single-price lump sum ticket service to outbound passengers on Southeast Asian routes aimed to promote inter-country tourism in the region. Wallop Bhukkanasut, THAI’s Vice President, Sales and Distribution Department, held a press conference here on Sunday to introduce the service, calling it the company’s new dimension of marketing strategy.
“By using the THAI Value Plus pre-paid card, representing the single-price lump sum ticket, THAI passengers can travel to seven cities in five member countries of the Association of Southeast Asian Nations (ASEAN) - from Bangkok and vice versa - during the low season this year,” he revealed.
The seven cities include Vientiane in Laos, Phnom Penh in Cambodia, Hanoi and Ho Chi Minh City in Vietnam, Kuala Lumpur and Penang in Malaysia and Singapore, according to Mr. Wallop.
“We expect that the specially-discounted airfare service will soon become popular among our passengers, boosting our sale figure to Bt400 million (US$10.4 million) as targeted,” he said.
“THAI plans to expand the service to other routes in the future,” he added.
The airline’s vice president noted that a similar initiative for domestic routes, launched early this year, has received an overwhelming support from THAI passengers.