Atlantis resort inks baby partnership

15th May 2006

Atlantis, Paradise Island resort in The Bahamas and JOHNSON’S have joined together to develop Gentle Travel, a resort-based partnership that will provide families the opportunity to enjoy their vacation and maintain their routine while away from home.This unprecedented travel routine, created with a board-certified and renowned pediatrician - Dr. Jennifer Trachtenberg, is designed to address the pronounced needs of parents traveling with babies. The Gentle Travel program will begin on June 1, the start of what has been predicted to be one of the busiest family travel seasons in recent years.

According to a new national survey of 1001 parents conducted by JOHNSON’S and Atlantis in conjunction with, the leading online parenting resource, the biggest travel concern for parents of young children is having to bring along all of the products and equipment that they need to care for their baby. This can be especially daunting for the 45 percent of American families who travel by airplane.

Delivered with each requested crib to the guest’s room, the Gentle Travel kit includes Dr. Trachtenberg’s baby routine tips, products from some of JOHNSON’S favorite product lines, including JOHNSON’S SOOTHING NATURALS, JOHNSON’S BEDTIME CREAM and HEAD-TO-TOE. Additionally the kit will include a lullaby CD and a specially chosen nightlight to bring about a calming ambience to the hotel room. JOHNSON’S will also provide chosen Atlantis families the opportunity to preview select new products before they are available for purchase.

Seven out of 10 parents surveyed find it particularly difficult to settle kids down for bedtime after an exciting day—especially young children whose routines may be disrupted during vacation. Dr. Trachtenberg developed bedtime instructions to help parents continue baby’s sleep routine even while on vacation.

“As a pediatrician, I often hear from parents about the stresses of family travel, and as mother of three, I have been there myself,” said Dr. Jennifer Trachtenberg, pediatrician and medical director of, who developed the tips in the Gentle Travel kits. “This new program is exciting because Atlantis and JOHNSON’S are providing parents with an all-in-one package containing the information and products they need from two of the most trusted names in travel and baby care.”


To further enhance the family experience, Atlantis has created a new Prompt Response line to allow parents to order and quickly receive anything they need to care for their babies, including extra crib sheets, baby bathtubs, bottle warmers and sterilizers, strollers and small refrigerators. Parents can also request one of the resort’s more than 100 babysitters, all of whom have been trained on the Gentle Travel process. Each of the baby sitters has also been carefully screened through background checks and qualified in CPR and childcare. The resort will accommodate families with special needs, such as offering custom-designed meals at any restaurant on the property for children with severe food allergies.

“Last year, we serviced more than 6,500 cribs at Atlantis. As a leader in family travel, we recognized that this rapidly growing and important guest demographic required our special attention. The result was the development of our first partnership with a major consumer brand on an in-room program. To us, there is no greater leader in the baby category than JOHNSON’S, and they were a natural fit to help us create this program,” said George Markantonis, President and Managing Director, Kerzner International, Bahamas (the parent Company for Atlantis). “Gentle Travel evidences our commitment to the guest experience at Atlantis, and that extends even to our tiniest visitors.”

“We always strive to be a true partner to parents and we are excited to be a part of the Gentle Travel program to help make family vacations more enjoyable,” said Bridgette Heller, Global President of JOHNSON’S. “It just felt right to work with the Atlantis in order to take care of some of the details of traveling with young children so parents could focus on relaxing and creating special memories to treasure.”


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