Travelodge sells World Cup roadside rooms

11th May 2006

A hotel chain is offering ten pound World Cup rooms so commuters can stop and watch their team mid-match.Up to nine million Brits will be caught on the road when Sven’s men take on Paraguay, Sweden and Trinidad and Tobago in June.

With 42% of the UK declaring that the England matches will be the biggest TV moments of the year, Travelodge has announced today that it will sell roadside rooms by 90 minute time slots so commuters don’t have to miss a second of England’s epic World Cup bid.

Travelodge’s Operations Director, Kyle Rowe said, “We know the nation will be doing everything possible to view the England games.  With so many fans on the roads during this time we believe our promotion would be an ideal solution.”

The hotel chain will be selling the new ninety minute reservations for £10 in all of its 152 roadside hotels during the England World Cup games.  If England qualify from the group stages, Travelodge will extend the offer to cover the quarter final, semi final and final if England were to progress that far.

Rowe said, “We hope that we can keep the offer going right to the end.  That will mean our team will be a great success which will really lift the nation.”


Over a quarter of UK motorists will be on the road for at least one of the three England group games this summer as they head to or from work, relatives or holidays.  Many fans stuck in traffic declared that they would take whatever action was required to get a glimpse of the national team.

Thirty two percent claimed that they would take a diversion and find a pub with the football on; 19% would track down their nearest friend or relative’s house for the viewing and 2.9 million drivers would even drop into their local TV retailer to watch the match through the shop-front window.

The Travelodge poll of 1,000 UK adults also revealed that a quarter of a million men would sink so low in a bid to watch the game that they would knock on a stranger’s door hoping that they would take pity on them.

However 31%of respondents insisted that they would make a dash to get home no matter what.  Penalty points, road rage and other roadside hazards would be ignored as motorists admitted speeding was the preferred option.

Ninety three percent of respondents said that listening to the car radio was absolutely no substitute for TV and they simply had to get in front of a screen.



Recommended for you

Follow Breaking Travel News

Travel Events Calendar

Media Partnerships

Global Restaurant Investment ForumThe Hospitality & Tourism SummitCATHIC
ITB AsiaChina Outbound Travel & Tourism MarketThe Travel Marketing Store
Serviced Apartment SummitWorld Travel MarketIMEX
AHICWTTCRoutes Online
UBM Aviation