Helen Boswell has been appointed as Director of Resorts, Hilton International, to oversee the development of Hilton Worldwide Resorts. The newly created role will support Hilton Worldwide Resorts strong growth. The portfolio now has 59 resorts worldwide, and expansion between now and 2008 will bring the number of resorts up to 75 in 32 countries.
Helen Boswell’s role is to develop and promote the Hilton Worldwide Resorts experience to target customers via Industry Partners, create new resort products and co-ordinate the strategy globally to area operations, sales and marketing teams.
Philippa Gould, Director of New Products Development & Resorts comments “This new appointment will help strengthen our product profile, create a stronger presence in the global market place and position Hilton Worldwide Resorts as an expert on travel. Helen has a good understanding and experience of the brand and a perception and knowledge of the product that is invaluable to her new role. She will be a vital asset to the business”.
Helen Boswell comes from a strong creative agency background. She was Senior Account Manager at Campaign Works where she worked on Hilton accounts for a total of 5 years. She project managed the second Hilton Worldwide Resorts brochure for a period of 3 months and over saw the distribution, working closely with Philippa Gould.