Orbitz adds wedding tool

9th May 2006

Orbitz is signing on with wedding planning destination, The Knot, to make wedding-related travel easier for couples and their guests.
  As part of the interactive wedding planning experience on TheKnot.com,
more than a million members can now send wedding guests a personalized
electronic “Orbitz Save The Date” card with everything they need to know to
about the celebration, including date, location, information on
accommodations and a link to book travel on Orbitz.com.
  “Planning a wedding is hard enough without having to worry about how
your guests will get to the big event,” said Carley Roney, editor in chief
of The Knot. “Sending save-the-dates at least 6 months prior to the wedding
has become a standard step in the planning process, especially with the
increase in destination weddings. We’re excited that Orbitz has come on
board with us to provide couples with a new tool designed to get friends
and family to your wedding location with the convenience of the Web.”
  Couples can find the Orbitz Save The Date tool in the “My Knot” Channel
on TheKnot.com. Once on the “Orbitz Save The Date” page, the couple simply
enters the wedding date, location and suggested travel and accommodations,
including the airport they wish their guests to fly into, the hotel where
they recommend guests stay, and their recommendations for local attractions
and activities. The Orbitz Save the Date links their guests directly to
Orbitz.com where they can check rates and book their entire trip, including
hotel, air, car, and destination attractions and services. Weddings can be
expensive, and saving an average of $202.00* by booking a packaged trip on
Orbitz—flight + hotel, can help couples put a little more cash towards
other essentials.
  In addition to the Orbitz Save The Date tool, brides can create and
send a newsletter to their guests to update them on pre-wedding events such
as bridal showers and bachelorette parties.
  “Who needs a little TLC more than a couple planning a wedding?” said
Randy Wagner, chief marketing officer for Orbitz. “With OrbitzTLC,
arranging travel for the big day is the easiest part of planning a



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