British Airways has completed its migration to Amadeus Codeshare enabling it to support ten partner airlines.
Launched in April 2005, the Amadeus Codeshare solution allows airlines to fully host all codeshare messaging needs in the Amadeus system. The system will allow British Airways to sell and issue tickets on codeshare partner airlines, and for partner airlines to sell and issue tickets on British Airways, without maintaining a separate and additional system to communicate between different airlines’ inventory systems.
“We are committed to maximising our relationships with alliance partners in the oneworld alliance, as well as with additional partners,” said Mike Thorne, British Airways’ Manager for Amadeus Business & Product. “Amadeus Codeshare allows us to ensure that all our codeshare messaging requirements are handled by one system which directly connects us to our partners. This migration means our codeshare technology meets the needs of British Airways now and in the future.”
“Codeshare integration is imperative for today’s airlines as commercial partnerships with other airlines - either within alliances or outside of them - become central to business strategy,” said Frédéric Spagnou, Vice President Airline Business Group, Amadeus. “Through Amadeus Codeshare we have been able to ensure that British Airways can simplify codeshare messaging with its ten key partners enabling an improved service at reduced cost.”
Other airlines using Amadeus Codeshare include Finnair and South African Airways, Aer Lingus, American Airlines, Cathay Pacific, Finnair, Iberia, Japan Airlines, KLM Royal Dutch Airlines, LAN Airlines, SN Brussels and Qantas. .