Novotel pioneers MP3 tours

Novotel’s UK portal,, is offering guests downloadable walking tours for their MP3 players.

By joining forces with Tourist Tracks, Novotel is offering guests staying in their London hotels the opportunity to roam the city’s iconic sites at their own pace, by stopping and starting their MP3 Tourist Tracks tour as and when they choose.

The tours take in famous landmarks as well as more unusual hidden gems off the beaten track. The City of Westminster tour starts at Trafalgar Square and includes the Houses of Parliament and Buckingham Palace whilst the City of London tour starts at Tower Hill and includes the Bank of England and the Millennium Bridge. The 90-minute walking tours, which can be downloaded at, cost just £5 or guests can buy a CD version for £7 including postage and packaging.  Both download and CD include a map of the tour.

Coupled with this offer, Novotel has some very special rates this spring with a 2 night Getaway Breaks promotion.  London hotel prices start from just £95 per room per night including breakfast (subject to limited availability, minimum 2 night stay) and are bookable on

Novotel is planning to add downloadable tours for destinations outside of London as and when they become available.  This unique product is yet another example of how the dynamic Novotel brand continues to innovate. Novotel’s ‘New Generation’ programme guarantees guests can relax in modern and stylish surroundings and still enjoy the brand’s well-established reputation for excellent value for money.  Novotel was awarded AA Hotel Group of the Year 2005-2006.