A one-minute advertisement presenting Slovenia
as a tourist destination was broadcast for the first time on the CNN
International Europe news network on Monday.
The ad, including its 30- and 15-second versions, will complete its first
run on 18 June and will be shown several times a day. It is also scheduled
to be broadcast between 18 September and 22 October.
“In the opening days of both screening periods, the full-length version
will be shown, while later a 30 second and two 15 second versions will be
shown intermittently,” Slovenian Tourist Board (STO) Spokesperson Majda
Rozina Dolenc told STA.
In the spring period, the 1 minute version will be shown three to four
times a day until 21 May, while in the autumn period the full version will
be shown between 28 and 23 September. The ad will be seen by audiences in
Europe, the Middle East and Africa.
Under the slogan “Slovenia - a diversity to discover”, the ad will
highlight the Slovenian coast, saltpans, world-famous white Lipizzaner
horses, vineyards and other attractions.
The STO is already preparing versions in the Slovenian, German, Italian
and French languages to be shown at suitable occasions, Rozina Dolenc
Commissioned by the STO as part of the strategy aimed at promoting
Slovenia as a tourist destination, the making and showing of the ad cost
SIT 180m (EUR 751,200).