Slovenian Tourism ad shown on CNN

A one-minute advertisement presenting Slovenia

as a tourist destination was broadcast for the first time on the CNN

International Europe news network on Monday.
The ad, including its 30- and 15-second versions, will complete its first

run on 18 June and will be shown several times a day. It is also scheduled

to be broadcast between 18 September and 22 October.


“In the opening days of both screening periods, the full-length version

will be shown, while later a 30 second and two 15 second versions will be

shown intermittently,” Slovenian Tourist Board (STO) Spokesperson Majda

Rozina Dolenc told STA.

In the spring period, the 1 minute version will be shown three to four

times a day until 21 May, while in the autumn period the full version will

be shown between 28 and 23 September. The ad will be seen by audiences in

Europe, the Middle East and Africa.

Under the slogan “Slovenia - a diversity to discover”, the ad will

highlight the Slovenian coast, saltpans, world-famous white Lipizzaner

horses, vineyards and other attractions.

The STO is already preparing versions in the Slovenian, German, Italian

and French languages to be shown at suitable occasions, Rozina Dolenc


Commissioned by the STO as part of the strategy aimed at promoting

Slovenia as a tourist destination, the making and showing of the ad cost

SIT 180m (EUR 751,200).