Delta ties up Hungarian marketing deal

Delta Airlines is using
Discover the World Marketing to handle its sales in Hungary including the
establishment of a ticketing office in Budapest.This marks the second
European country Discover will represent for Delta. The company has been
providing sales and marketing support for the carrier in Austria since May
2000.
  “We wanted to have our new sales representation in place before we
launch our new nonstop service between Budapest and New York City (JFK) on
May 9,” said Jimmy Eichelgruen, Delta Airlines’ Manager - GSA Sales, for
Europe, Middle East & Africa. “Since we experienced increased visibility
and growth due to our association with Discover in Austria, they were the
logical choice for us in Hungary.”
  “We look forward to our growing partnership with Delta Airlines,” said
Jenny Adams, CEO of Discover the World Marketing. “It is our belief the
Hungarian market will quickly welcome Delta through the promotion by
Discover’s Hungarian Director Istvan Kuti, who brings a wealth of travel
experience and local market knowledge.”
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