Doubletree offers green incentive

28th Apr 2006

Those people booking a stay online at on National Arbor Day (Friday, April 28th) Doubletree will donate two trees to the National Arbor Day Foundation for every reservation made. In celebration of the nation’s oldest environmental holiday, Doubletree Hotels is doing its part to encourage business and leisure travelers to join in the brand’s efforts to re-green America this spring.

Book a stay online at on National Arbor Day (this Friday, April 28th) for any date in the future and at any of more than 160 hotels and resorts across North America and Doubletree will donate two trees to The National Arbor Day Foundation(R) tree reforestation projects for every reservation made.

The National Arbor Day Foundation has had a long and celebrated history of educating the general public on the importance of trees. As part of its tree planting efforts with its members, corporate supporters and the general public, this leading non-profit tree organization planted 8.7 million trees just last year.

The two trees donated for every Doubletree reservation made this Friday will go to benefit the nearly 20 reforestation projects The National Arbor Day Foundation supports throughout the year and across the country.

Doubletree hotels is currently celebrating the third year of a successful relationship with the National Arbor Day Foundation, as a continuation of the brand’s award-winning Teaching Kids to CARE(R) community outreach initiative. From now through June, Doubletree anticipates up to 10,000 1st through 5th grade students across 160 cities will work with their local Doubletree hotel volunteers in environmental awareness actions that educate and celebrate the environmental three R’s—Reduce, Reuse and Recycle—as well as additional activities that will lead to the planting of thousands of indigenous tree seedlings by kids across America.


“For the third consecutive year, Doubletree is proud to bring its name to life through its Teaching Kids to CARE community outreach program. This year, we wanted to encourage adults to join us in these efforts on National Arbor Day,” said Ronnie Kaiser, senior director - marketing for Doubletree Hotels. “We hope that business and leisure travelers will celebrate with us on April 28 by simply booking reservations with Doubletree as part of their future travel plans for the rest of the year, and we’ll do our part to thank America by helping make our world a greener place to live,” added Kaiser.

Arbor Day started with one man, J. Sterling Morton, who lived in the treeless plains of Nebraska in the mid 1800’s. On January 4, 1872, Morton first proposed a tree-planting holiday to be called “Arbor Day” at a meeting of the State Board of Agriculture. The date was set for April 10, 1872. Prizes were offered to counties and individuals for properly planting the largest number of trees on that day. It was estimated that more than one million trees were planted in Nebraska on the first Arbor Day.

Today, the most common day for the state observances is the last Friday in April, and several U.S. presidents have proclaimed a National Arbor Day on that day. But a number of state Arbor Days are at other times to coincide with the best tree planting weather, from January and February in the south to May in the far north.

For more information on the Doubletree Re-Green America on National Arbor Day promotion or the Doubletree Teaching Kids to CARE community outreach program, simply visit our website at . To find out more about the outstanding efforts of The National Arbor Day Foundation, visit


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