Monarch adds Viator activities

Low-cost airline Monarch has selected Viator as its preferred global destination activities provider.This will add hundreds of tours and activities for Monarch’s scheduled services to Spain, Portugal and the UK, and charter services to Greece, Cyprus, Mexico, the U.S. and more.

Through its website, Monarch joins more than 600 European affiliates currently offering Viator’s activity content through seamless technology integration with their own branded sites. Some of these include Opodo, Air France, Jet2 and Transavia.

“We are excited to offer our customers Viator’s comprehensive portfolio of activities via,” said Catherine Kite, Direct Marketing and E-commerce Manager, Monarch Airlines. “Now our customers can book exciting destination activities at the same time as their cheap flights, accommodation and car hire, all in one easy location.”

As a valuable customer service, Monarch sends its travellers pre-departure e-mails featuring Viator products, helping them schedule their activities in advance to save vacation time for pleasure, not planning.

In the last year, Viator has added more than 200 other European affiliates, which has increased the amount of advance-purchase activities sold in Europe via Viator nearly three-fold. Viator boasts more than 4,200 destination tours and activities worldwide in nearly 70 countries with the greatest concentration in Europe. Today, Viator’s global inventory includes 1,200 European activities in 135 destinations throughout 26 European countries.


“Monarch is a special addition to our expanding European partner network, focused on the burgeoning online travel population which continues to demonstrate its desire to book more travel and related activities online,” said Rod Cuthbert, founder and CEO of Viator. “Our growth in Europe is continuing to escalate and we’re seeing a rise in pan-European bookings, which is great for the market and our European tour operators in particular.”

Viator, meaning “traveller” in Latin, offers customers of its affiliates the ability to research, plan and book destination activities before they travel, guaranteeing they will be able to do what they want when they get there. By securing pricing and reservations before they arrive, travellers may simply turn up and enjoy the experience.
Travellers also get the confidence and comfort of knowing the Viator in-house team routinely reviews and validates the quality, value and service of its affiliated tours to ensure the best possible experience, all at competitive prices.

Some of Viator’s most popular and “interesting” European activities booked through European affiliates include: