Hotelopia takes on bmi, bmibaby

Hotelopia agreed commercial partnerships to become

  accommodation providers for bmi and low cost airline bmibaby.
These commercial partnerships follow the deals in December 2004 for Hotelopia to power easyJet’s accommodation. component,  and the announcement earlier this year regarding Spanair’s accommodation component .

  Hotelopia will now supply a total customer base of approximately 50

  million through its airlines partners, offering an accommodation booking

  facility covering more than 20,000 hotels in over 900 destinations.

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  Sotiris Damianos,  Head of Sales & Marketing at Hotelopia said: “We are

  clearly succeeding in our objective to become the hotel booking website

  of choice,  whether customers choose to book through one of our partner

  sites, or directly on the Hotelopia website.”

 

  Furthermore, according to commissioned research carried out by SKOPOS*,

  Hotelopia has beaten leading European hotel booking providers to become

  the top choice in terms of ease of booking, achieving a favourable

  scoring from 77% of the audience while top leading European travel brands

  combined achieved a total positive score of 44% from the same audience.

 

  The results illustrated that a third of those surveyed were more

  satisfied with the simplicity offered by Hotelopia’s search and booking

  process compared to other competitors’ websites and that 83% of those who

  had booked on Hotelopia intended to revisit the website.

 

  Sotiris added:  “Our access to a network of offices around the world

  clearly enables us to deliver a superior offering to our customers and

  partners.  This,  combined with a focus on simplicity in our site

  architecture for ease of use and a commitment to offering customers

  lower prices,  has set a new performance benchmark for the traditional

  big travel brands.”

 

  These new airline partnerships are scheduled start from May 2006.
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