Hilton Shanghai and HMC celebrate

HMC—Hospitality Marketing Concepts—celebrates the renewal of a long-term relationship with Hilton Shanghai. HMC has been operating Hilton Diamond Club over the past 10 years, building Hilton Shanghai’s private-label membership program to a record number of members.

Hilton Shanghai and HMC will be renewing their partnership with a re-branding of the program, which will be renamed Hilton Premium Club. The 12-month membership provides the member with unlimited free dining at any of the hotel restaurants, when accompanied by one or more paying guests, including Leonardo’s, Atrium Cafe, Sui Yuan, Sichuan Court and People On The Water. Members also enjoy a host of other benefits, such as member-only room rates, catering, spa and lounge discounts.

“We are extremely satisfied with our 10-year partnership with HMC,” said Volkmar Ruebel, general manager, Hilton Shanghai. “The professionalism and dedication of the entire HMC team has been instrumental to this program’s success to date. The renewal of our contract will see Hilton offering Shanghai’s leading hotel membership card program. The re-branded Hilton Premium Club, with new and improved benefits, will allow existing and new members to gain great value from the program.”

“At HMC, we take pride in the long-standing relationships we build with our hotel partners,” said Mokhtar Ramadan, CEO for Hospitality Marketing Concepts. “Each dedicated team member within our sizeable network is supported by HMC’s extensive collective expertise and cutting-edge CRM technology. We look forward to continuing and growing this success story with Hilton Shanghai.”

To celebrate a successful 10-year partnership and the signing of a new agreement, Hilton Shanghai will commemorate the event with a ceremony on Thursday, April 27, at Top of the Hilton Shanghai. Among the honored guests will be executive members of Hilton Shanghai and HMC, long-serving members of Diamond Club program staff, long-standing club members, and members of the media.