Virgin Blue, Cendant TDS ink deal

Cendant Travel Distribution Services (TDS) is signing a multi-year agreement that provides Virgin Blue Airlines with Cendant TDS’ next-generation Passenger Services System (PSS), aiRES. Virgin Blue is the third high-profile customer to sign-up for aiRES, which provides airlines the most innovative and flexible technical foundation to fully support their business and the efficiency needed to compete in today’s ever changing airline industry.

aiRES is built from the ground up on open systems technology and is designed to replace less flexible, more expensive legacy systems now common in the industry. The new, more efficient system supports future growth by providing comprehensive passenger reservations, inventory control, fares, ticketing, and departure control functions. It also offers a myriad of different airline business models for today’s ever-changing competitive environment. 
“aiRES is filling the industry need for an integrated, multi-hosting system built around a customer-focused-design that will provide the right foundation for an airline’s future success,” said Flo Lugli, senior vice president, Airline Solutions, Cendant Travel Distribution Services.

“Our vision for aiRES is to make it the leading passenger services system for the air transportation industry, and this agreement with Virgin Blue indicates that we are capable of achieving this significant milestone.” adds Lugli
Through its open architecture, aiRES enables airlines to broaden their customer service offerings by integrating their distribution channels with other travel services. For example, when returning a rental car, a customer could also receive an airline boarding pass. When checking in at the airport kiosk, a traveler could book a hotel or make dinner reservations at their destination. The new technology also enables other important customer service functions, including a three-step booking process and a seven-second check-in at the airport, resulting in improved customer service and increased airline efficiency.

“Virgin Blue was impressed with the functionality and flexibility that aiRES provides, and recognized that aiRES could position the airline for continued success in an ever increasing competitive market,” said Kevin Haskins, Director of Hosting Systems for Cendant TDS. “The entire team is especially excited to be able to provide this state-of-the-art technology to Virgin Blue as it launches new business initiatives and further strengthens its position as a new generation airline.”

Cendant has brought aiRES to market through a business alliance with IBS Software Services, a SEI CMM Level 5* assessed company and a leader in software solutions and services to the global travel, transportation and logistics industry. This partnership between two industry leaders attributes the primary responsibility for product development and support to IBS and the primary responsibility for product management, sales, marketing, and customer relationships to Cendant TDS.


In September 2005, Cendant TDS announced WestJet Airlines as its aiRES launch customer and in late March, TDS announced the signing of Virgin America as its second customer.