Sabre and Delta sign content pact

Sabre Holdings and Delta Air Lines have announced that Delta has signed a new seven-year, full content agreement with Sabre Travel Network.
Through the agreement with Sabre Travel Network, all Delta published fares and inventory will be available for subscribers of the Sabre global distribution system (GDS), including online and offline travel agencies, as well as Sabre’s corporate customers.

This includes published fares that the airline sells through any third-party distributor and through its reservation offices and Web site,

In addition to the Sabre agreement, Delta also signed a new marketing agreement with Travelocity and a participation agreement with Travelocity’s Site59 unit.

“Our long-term full content Sabre Travel Network agreement with Delta is a win for all constituents, including travel agents, corporate travelers and consumers,” said Hugh Jones, chief operating officer, Sabre Travel Network. “It demonstrates the importance of the GDS channel and reinforces our efficient marketplace for travel.”

“This agreement further supports Delta’s restructuring efforts, including our goal to effectively manage our distribution costs,” said Lee Macenczak, Delta’s executive vice president of Sales and Customer Service. “We are committed to providing multiple distribution options that are both preferred by our customers and offer attractive economics to Delta.”


“At Sabre, we have worked jointly and diligently with airlines to come to mutual agreements that ensure efficient access to their inventory,” said Jones. “By using the Sabre GDS, airlines can reach the largest travel marketplace in the world. Agencies benefit by having access to content from a single source, and corporations and consumers benefit from being able to combine the convenience of using a travel agency with the assurance they are also getting the best price.”