US Airways seal up Coke deal

21st Apr 2006

US Airways has announced that The Coca-Cola Company will be the exclusive provider of soft drinks on all US Airways flights as the two companies recently reached a multi-year deal.All US Airways mainline and US Airways Express flights will transition to Coca-Cola products this summer. In addition to its popular soft drinks, Coca-Cola will also provide the airline with an array of juices and bottled waters as well.

“Nearly one year ago we announced a plan to merge US Airways and America West Airlines, and a frequently asked question by our customers since that announcement was whether the new airline would choose Coca-Cola or Pepsi,” said US Airways Vice President, InFlight Services Ron Cole. “Today, we answer that question with our partnership with The Coca-Cola Company. Not only will this new agreement give our customers the option to enjoy their favorite Coca-Cola product on one of our flights, but today’s announcement provides another step in streamlining our new brand as we continue integrating our recently merged airline.”

  US Airways will offer its customers the following Coca-Cola products:
  * Coca-Cola classic
  * Diet Coke
  * Sprite
  * Diet Sprite Zero
  * Minute Maid Apple Juice
  * Minute Maid Cranberry Apple Cocktail
  * Minute Maid Orange Juice
  * Dannon Water
  * Seagram’s Tonic Water
  * Seagram’s Seltzer Water
  * Seagram’s Ginger Ale

“Our goal is to refresh people wherever they are and this new association guarantees that passengers on US Airways flights will be able to enjoy their favorite Coca-Cola products as they travel,” said Bill Levisay, senior vice president, customer and alliance marketing, Coca-Cola North America. “We’ve had a great relationship with US Airways and we’re glad that we will be continuing to partner with them as they expand their business and grow their new brand.”

US Airways estimates that its customers will consume 39.5 million cans and bottles of Coca-Cola products this year. That translates to 3.3 million a month, or about 108,000 a day.



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