Hotel brand launches at ATM

The Middle East and North Africa will see the birth of more than twenty lifestyle hotels over the next ten years, according to senior executives with the newly-launched hotel brand, exhibiting at the Arabian Travel Market in Dubai 2 through 5 May. 
The product of a joint venture between international private equity group, Capital Guidance, and Kempinski, the world’s oldest luxury hotel brand, the group will construct hotels in destinations around the region such as Cairo, Dubai and Beirut. 
The new brand will be expressed through a unique collection of differentiated experiences that manifest themselves in every element of each design-led hotel, from guest rooms and public areas to dining and spa treatment.
“Finally, there will be hotels on offer across the Middle East and North Africa that are distinctly conceived, designed, and operated specifically for the region’s travelers but also for culturally-aware international travelers looking for an authentic regional experience. We are excited about our debut at the ATM, and we will reveal more details on this unique hotel concept at our official press conference on 3 May, ” said Christopher Hartley, chief executive officer of the newly-launched hotel brand.