Golden Tulip Hospitality is launching a new initiative to re-enter the US market.
Golden Tulip Hospitality currently ranks as the 18th largest hotel chain in Europe and 9th worldwide by number of countries represented. With more than 500 hotels and 47,000 guest rooms, Golden Tulip Hospitality exports its brands through real estate joint ventures, management contracts, lease agreements, and franchising in over 46 countries worldwide.
Hans Kennedie, President and CEO of Golden Tulip Hospitality comments: “Golden Tulip has embarked in 2006 into a large expansion phase entering several new markets through joint ventures and hotel management agreements. During the past year, Golden Tulip entered the Asian-Pacific region, the Asia Sub-Continent, North West Africa and now we are ready to enter North America. We strongly believe that the combination of the tools and services Golden Tulip provides, the recovery of the US lodging markets, and the introduction of a uniquely Golden Tulip approach to the branding relationship will help us and our partners realize the successful introduction, development, growth and expansion of the brand in North America.”
Golden Tulip currently franchises one hotel in The Unites States; the Golden Tulip Bethesda Court Hotel located near Washington in Bethesda, MD.
Patrick Culligan, President of The Hospitality Consulting Group, Inc. was retained by Golden Tulip to provide a better understanding of the US lodging market had this to say about the potential re-entry of the brand into the US: “Golden Tulip is easily one of the largest, fastest growing and most important global hotel companies that many people have never heard of in the US. Additionally, the US lodging market is primed for the introduction of the next generation of lodging experience that incorporates a global perspective in product, service, development, technology and operating culture. Golden Tulip is uniquely positioned to do this and is already being sought after for these attributes”. He went on to add, “I think I would be more surprised not to see them with a significant presence here near term”