Exclusive launches video-packed site

Exclusive Resorts have unveiled a new web site, with video
vignettes featuring its members’ experiences and real property and location
photography that conveys the depth of the Exclusive Resorts’ vacation
portfolio.The Web site, designed and built by the Exclusive Resorts Information
Technology and Marketing team, DDB Seattle and Peel Interactive of Seattle,
is a montage of beautiful photography paired with simple and insightful
navigation to assist visitors in gathering information on the club and its
offerings through a captivating experience.
  “At Exclusive Resorts, we know that the best way to learn about our
luxury residence club is to talk to our members and to experience our
properties and services,” said Michael Beindorff, chief operating officer
at Exclusive Resorts. “Our new Web site allows visitors to listen to our
members and go as deep as they’d like into our destinations and residences.
In Exclusive Resorts’ case, an experiential Web site will be one of our
best educational tools for prospective members.”
  Established in 2002, Exclusive Resorts is the driving force in the
luxury residence club industry, responsible for two-thirds of the entire
category’s growth in 2005 and accounting for nearly 60 percent of all
luxury residence club membership combined. The company offers its more than
1,800 members access to a $750 million portfolio of residences in 36 of the
world’s most distinctive destinations. The new Web site is part of the
company’s 2006 marketing campaign that includes member-focused print and
online advertising and an extensive direct mail program.
  Built in Flash, the site includes intuitive highlight and roll-over
functionality that showcases Exclusive Resorts’ extensive vacation
offerings in its four key categories: beach, mountain, metropolitan and
leisure. Visitors can choose to get a quick snapshot of destinations or go
deeper through multiple points of entry, including an interactive map, to
sort the destinations by category and access individual residence
information including images, floor plans and amenities.
  The Web site includes a section on services and amenities that presents
Exclusive Resorts’ vacation planning and in-residence concierge offerings
as well as a section called “Using the Club,” where visitors can check
availability, member profiles and information on the day’s reservation
activity. There is also a members-only area on the site called “ER
Compass,” where members can access their personal club information,
make reservations and participate in “ER Club House,” a new forum for
members.
  “This ambitious site not only sets Exclusive Resorts apart from its
competition, it introduces a sense of humanity through actual members who
share their real-life experiences and considerations when it comes to
vacations,” said John Livengood, executive creative director at DDB
Seattle. “The video vignettes tell stories people can relate to as they
determine what is available to them through a luxury residence club and how
it will suit their lifestyle.”
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