InterContinental has appointed André Saadé as Area Director of Sales and Marketing Saudi Arabia Central / East and Bahrain.Saadé is responsible for overseeing the continued development of nine properties in the area.
The challenging new role is a natural progression for Saadé, who has been with the Group for 11 years, with extensive experience in Sales and Marketing and Rooms Management.
In addition to overseeing sales and marketing growth for all of InterContinental Hotels Group’s properties in Saudi Central / East and Bahrain, Saadé has also been appointed Executive Assistant Manager, InterContinental Al-Khobar, which is scheduled to open later this year.
“The InterContinental Hotels Group is the largest hotel operator in Saudi Arabia and are presently managing 18 properties across the Kingdom, under the InterContinental, Crowne Plaza and Holiday Inn brands. This is a tremendous opportunity for me to take on this challenging role, with a core aim to help boost the profile of the properties in my area to both the regional and international markets,” said Saadé.
Saadé combines vast amount of experience in the hospitality industry with a strong academic achievements including an MBA in International Hospitality Management as well as Master and Bachelor degrees in Economics.
Commenting on Saadé‘s new role, Tom Rowntree, Vice President, Sales and Marketing, InterContinental Hotels Group Middle East and Africa, said: “Saadé has all of the experience and qualifications that InterContinental Hotels Group looks for when it comes to making a senior appointment in such a key market. The entire team wishes him the best in this new role.”