Reed unveils new info strategy

Traveltrade, Travel Week and Travelbiz publisher Reed Business Information (RBI) today unveiled a range of exciting new initiatives designed to improve and broaden the information it delivers to travel industry professionals.In May, RBI will launch Travel Weekly, the only weekly print title for the Australian travel industry.

The new weekly publication - delivering unmatched quality and depth - will be supported by the industry’s leading web portal, travelweekly.com.au, which will host Travel Today, a daily service breaking the industry’s most important news.

The new web portal will also host Travel Academy - a unique service providing online training for travel agents - and a host of other innovations including regular podcast interviews with senior industry figures.

In addition to its new print and electronic ventures, Travel Weekly will offer an events division incorporating the Select Awards, the industry’s agent-focused awards program, and Travel Pursuit, the most entertaining and educational event of the year. Agents and suppliers can also look forward to roadshows and breakfast briefings.

Underpinning much of this development will be a new research arm offering analysis designed to help agents and suppliers improve their businesses.

ADVERTISEMENT

Traveltrade associate publisher David Carroll said: “We’ve conducted extensive reader research and are making these changes to better serve the information needs of our audience both in print and online. To really meet the information needs of travel professionals we need to offer a broad suite of products and services and that is what we’ve created.”

Travel Week associate publisher Martin Lane added: “The Travel Weekly brand incorporates weekly and monthly print publications, daily news online, training, events, research and the Traveltrade Yearbook. This is a unique product portfolio and gives our readers and advertisers a whole range of ways to interact with the brand.”

Further details of the new initiatives and the supporting editorial and sales teams will be released to the industry in coming weeks.
——-