Continental signs agreement with Worldspan

Worldspan has signed a new five-year content distribution agreement with Continental Airlines, the world’s sixth largest airline. In conjunction with the agreement, Worldspan has developed two new optional products to introduce into the marketplace.

Through this new agreement, agencies will have the opportunity to access Continental Airlines’ comprehensive published fares, inventory, and availability. This includes all published fares that the airline sells through, any third party website or other distribution system, as well as private fares, where applicable. This new agreement is expected to be implemented this summer.

“Worldspan’s advanced technology and global reach made them a logical selection to become a long-term distributor of Continental’s fares and inventory to a highly valued customer base,” said Jim Compton, executive vice president of marketing for Continental Airlines. “Worldspan has also proven to be the most creative GDS at developing a distribution model that allows all the stakeholders to win. In today’s highly competitive marketplace with an abundance of low fares, Worldspan has delivered sustainable distribution economics. This agreement represents an integral part of our sales and distribution strategy of providing broad access to our fares and inventory to travel agencies while closely managing our distribution expenses.”

“We are delighted to partner with Continental Airlines in distributing their products and services,” said Rakesh Gangwal, chairman, president and chief executive officer for Worldspan. “Worldspan is fully committed to being the content provider of choice to our travel agency community.”