Malaysia Airlines announces changes

A number of changes to the organisation structure and appointments have been announced at Malaysia Airlines.Senior General Manager (SGM) in the Managing Director’s office, Mohd Izani Ashari, will take on the role of SGM Turnaround Management Office (TMO) which was previously known as Project Management Office.

Mohd Izani will continue to report directly to the Managing Director. Under his leadership, the TMO will be responsible for ensuring the delivery of Malaysia Airlines’ BT Plan. This includes guiding, coordinating, tracking and managing the change aspects of the business turnaround, and at the same time providing in-house consultancy services to any business divisions requiring assistance.

Puan Marzida binti Mohd Noor/Chief Information Officer will concentrate on Group IT with a key focus being support on the implementation of the Passenger Service System (PSS).

A Transition Management Unit has been established in the Commercial division to lead the charge on the critical and urgent issues around domestic restructuring. Dr Amin Khan, formerly Malaysia Airlines’ Regional Manager for China, takes on the role of SGM Transition Management He will also be the implementation owner of PSS.

Mr Phang Pow Ing from Kuala Lumpur head office replaces Dr Amin as the Regional Manager for China.

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To ensure internal and external communications efforts are maximised, a number of related functions have now been consolidated under Indira Nair, SGM Communications (previously “Corporate Communications”). In addition to the Corporate Communications unit, Indira also takes the lead on Advertising, Promotions and Branding (APB) unit.

Encik Yazid Mohamed takes on the role of Assistant General Manager Golden Holidays (GH) and will play a key role in turning GH into a significant retail business as well as capturing the meeting, incentive, convention and exhibition (MICE) market. Expanded growth in both these areas will enhance the airline’s route profitability.

Recognising the need to grow corporate accounts, Raja Nordiana will take the lead on Corporate Sales, in addition to Enrich.

The Customer Services Department under Encik Mohd Nadziruddin Mohd Basri in Operations Division has been renamed Airport and Inflight Operations (AIO) to reflect the expanded scope of responsibilities now under his purview.

Encik Effendi Abdul Rahman will join Malaysia Airlines on 10 April 2006 as Senior General Manager, Human Resources.

Effendi will be responsible to step-up the national airline’s Human Resource agenda in line with the BTP’s strategy of “Unleashing Talents and Capabilities”. His main tasks include streamlining the company’s existing workforce while revamping the HR function to deliver a structured succession planning and an intensified performance management approach to reward top performing employees.

He has worked for five years with Dutch Lady Milk Industries Berhad, where he held the position of Human Resource Director, during which he led a newly formed HR division and successfully implemented Human Resource Information Systems, Performance Management System, Succession Planning and Healthcare programs. He also held other management roles at other organizations such as Texas Instruments, Northern Waste Industries, Proton and Time Telecommunications.

Malaysia Airlines established a new Leadership Team to implement the BTP comprising both existing Malaysia Airlines’ talents and expertise from reputed corporate organisations to steer the company towards change, enhanced operational efficiency and profitability
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