SAS targets BA’s gold card holders

Scandinavian Airlines (SAS) is targeting BA Executive Club Gold card members in its latest marketing campaign. From 3 April 2006 SAS will offer all BA Executive Club Gold members the opportunity to match their gold status on the SAS frequent flyer programme, EuroBonus.

SAS will automatically upgrade all travellers who hold active BA Executive Gold cards and take two return SAS Business Class trips between 3 April 2006 and 30 June 2006.

Lars Ove-Filipson, SAS General Manager UK & Ireland said “We’re openly targeting BA’s customers and we hope to persuade them that there is a better way to travel. With SAS’ full fare combinability, the introduction of one way fares and better flight frequencies, we offer a very compelling product. I look forward to welcoming BA customers onboard very soon.”

Travellers who qualify for the immediatestatus upgrade can register on and receive instant EuroBonus Gold class status.

Existing BA Executive Gold members can register as new EuroBonus members on and become an instant SAS EuroBonus Gold member, entitling them to enjoy all the benefits of SAS EuroBonus Gold membership.


EuroBonus Gold members enjoy privileges which include access to SAS’ sumptuous lounges as well as the Star Alliance Gold lounges worldwide, dedicated check-in, regular offers on bonus trips, hotel accommodation, car rental and leisure and much more.

All SAS requires to status match’ BA’s frequent fliers is for members to prove that they are active BA Executive Club Gold members by submitting a recent statement along with their EuroBonus number to SAS and take two return Business Class trips on SAS between 3 April 2006 and 30 June 2006. Once EuroBonus members have registered and qualified for the EuroBonus status match they will automatically be upgraded to Gold status.

SAS operates 341 weekly flights from the UK and Ireland to Scandinavia and fly from London Heathrow, London Stansted, London City Airport, Aberdeen, Birmingham, Edinburgh, Glasgow, Newcastle, and Dublin.

The SAS status match offer comes at a time when SAS is re-launching its intercontinentalbusiness class product, complete with SAS Business Flat Bed seats, video on demand, wireless broadband, full class combinability and a dedicated 24 hour hotline.

SAS has solidified its position as the national flag carrier to Scandinavia by growing its UK and Irish services. During the first three months of 2006 SAS launched five brand new routes between the UK and Ireland and Scandinavia. The new additions to the SAS Group offering include Stansted and Dublin to Helsinki, Newcastle and Aberdeen to Bergen and London City Airport to Stockholm which complements SAS existing service from London City to Copenhagen.