Qatar Airways is launching an innovative style of service across the premium cabins of its long-haul fleet of Airbus A330 aircraft for its new Hong Kong - Doha route.
The airline first began introducing its Fine Dining experience for passengers travelling in its premium cabins between Doha and London Heathrow, London Gatwick, Manchester and Paris from last October.
Qatar Airways set a planned target to roll out the concept across all its long-haul routes progressively over a period of 12 months.
Hong Kong - Qatar Airways’ 12th Far East route launched on 26 March, became the first Asian service to feature this inflight service concept of Fine Dining at 35,000ft.
Developed over a period of 18 months by Sydney-based Performa, the concept focuses on providing passengers with greater personal attention and treating them with more style onboard.
Gone is the trolley service in First and Business Class to be replaced by a la carte plates individually prepared and served by cabin crew to each passenger.
Glass plates, individual glass bread bowls, chinaware provided by German company Bauscher and cutlery French-designed by Guy Degrenne, all feature in the new service.
Passengers are presented with dining menus specially prepared in leather-bound folders. A selection of champagne and wines from around the world are a feature in both cabins.
Passengers in First Class are served with individual tea sets and have the additional touch of a personal caviar service. First Class passengers have the added luxury of full-size bed pillows, soft white linen mattresses and Australian wool blankets.
Apart from the food service, the cabin interiors have been modified to provide a fresher ‘look and feel’ with the highly visible burgundy corporate colours of the airline evident in the redesigned seat fabrics and curtains.
In addition, there are new new-look amenity kits for premium passengers. Business Class passengers will be handed kits featuring Aigner products while those travelling in First Class will get luxury kits full of Bvlgari products.
A revamp of the Economy Class interiors and in-flight service is also planned during 2006.