in marketing drive

27th Mar 2006 is selecting DoubleClick to provide technical solutions for display, paid search and affiliate advertising for its European points of sale.

Jonty Kelt, Product Director for DART Search at DoubleClick said: “DoubleClick’s mix of technology and resources are central to our business offering. We were able to offer a technology package to suit its multichannel requirements as well as support and resources from our teams in UK, Ireland, Germany, France, Spain and Italy. As a result we are delighted to be working with on a pan-European basis.”

Patrik Oqvist, Director of Marketing,, EMEA said: “Our aim is to consistently be at the forefront of online marketing and we chose DoubleClick not only for its technology but for its total offering. As a worldwide company with a good knowledge of systems for both banner and search, DoubleClick enables us to optimise efficiency on our pan-European marketing campaigns.”

After a thorough review of all the leading online marketing technologies, decided to use DoubleClick’s digital advertising products to serve display advertising across the web and manage its paid search campaigns across various engines. will use the following DoubleClick products to evaluate search and online advertising campaign performance:

DoubleClick DART for Advertisers (DFA), a hosted, web based ad management and serving application for analysing online campaigns.


DoubleClick DART Search, a web based solution to centrally manage, track and optimise search engine advertising across multiple search engines


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