Inflight magazine specialist Ink Publishing announced today it has
partnered with its first Scandinavian airline to publish the magazine of
low cost carrier Sterling Airlines A/S. The new publishing contract is Ink’s seventh in as many months and takes to 15 the number of airlines for which it produces inflight magazines, four times as many as its nearest competitor in Europe.
The new, bi-monthly Sterling Magazine will be in English with editorial
content and advertising aimed at the airline’s affluent yet
Sterling is Europe’s fourth biggest low cost airline and expects to
carry five million passengers this year to destinations across Europe
from its hubs in Denmark, Norway, Sweden and Finland.
Jeffrey O’Rourke, Chief Executive of Ink Publishing, said: “This is an
exciting development for Ink not only because Sterling is our first
Scandinavian partner but also because it is another groundbreaking
airline that complements our existing portfolio.
“Sterling has an extensive and expanding network across Europe which
offers our advertisers a great opportunity to introduce themselves to
passengers originating from Scandinavia and a captive, cosmopolitan
p>Ink is actively recruiting Danish, Swedish, Norwegian and Finnish sales
and editorial staff to add to its existing team based in London.
Niels Brix, VP Communications of Sterling, said: “From our first contact
with Ink it was clear they were in a league of their own in terms of
understanding the inflight publishing market and being able to produce a
quality publication to appeal across the range of territories to which
The magazine will be a showcase for Sterling’s destinations and hub
countries covering the best of what Scandinavia has to offer leisure and
vacation passengers. Its easy-to-digest format will cover news and
features on travel, art and culture, hotels, shopping, entertainment and
The new magazine will also offer content aimed directly at its growing
number of business passengers attracted by the airline’s move to
increase flight frequency on key routes across Europe, as well as
passengers on its charter services.
It will offer a well-read vehicle for businesses and services in
Sterling’s hub cities of Copenhagen, Oslo, Stockholm and Helsinki and
more than 30 other destinations.
In addition to its hubs, Sterling’s fleet of 27 Boeing 737s serves
capital and major cities in the Czech Republic, France, Germany, Greece,
Hungary, Italy, the Netherlands, Portugal, Spain, Switzerland and the