Dublin Tourism is launching their newly re-designed website featuring clearer navigation, more focused content and a cleaner user interface for enhanced usability. The essence of Dublin’s new brand ‘The City of Living Culture’ has been reflected throughout the site.
“The website re-design is just the first of Dublin Tourism’s strategic marketing initiatives that will be announced during the year,” said Frank Magee, Chief Executive of Dublin Tourism. “Because Dublin is growing and evolving, the message we deliver to potential visitors is also evolving with us and we want to be as clear as possible.”
The site recently won the Irish e-Government Award for Best Commercial State Website and Best Online Content at the Digital Media Awards 2005. The new www.visitdublin.com site contains over 2,000 pages of tourist information on events, things to do, places to go, accommodation and what to see in Dublin. In addition it contains hundreds of special offers, online booking services, and a wealth of multimedia entertainment.
The site has been totally rebuilt from the ground up to take advantage of the latest Microsoft .NET technology. This permits us to deliver a faster, more flexible and more powerful web presence than ever before. It also provides us with a base from which we can continue to grow and expand the online services that we provide into the future.
The site contains several new features such as the ‘My Dublin’ itinerary builder, **Dublin Podcasts, RSS feeds, an enhanced message board function and the provision of a facility for users to rate and review content on the site. “For the first time, we have matched our un-rivalled knowledge of tourist information on Dublin with the highest spec website technology available,” said Frank Magee.
Other new sections of the site include ‘Kids Dublin’ which provides our younger visitors (and their parents) with information on what might be of interest to them.
Dublin Tourism’s Promotional DVD backed by U2’s hit single “Beautiful Day” is now an award winning promotional video for the capital, as it won the top award in the ‘Cities Tourism Category’ at the Golden City Gate Film Festival, the travel industry’s equivalent of the Oscars at the world’s biggest tourism fair, ITB Berlin this month.