Malaysia Airlines has signed an agreement with global online company Octopus Travel.
This will enable passengers worldwide to book tickets on the carrier.
“We have seen an emerging trend of internet-savvy customers who no longer depend on traditional sales channels for their travel arrangements,” Abdul Rashid Khan, Malaysia Airlines commercial director told reporters.
“It is one way to increase our revenue,” he added.
UK-based Octopus Travel sells hotel rooms, sightseeing tours, private transfers, car hire and travel insurance and among its key features are to provide up to 70 pct off standard hotel rates.
Under the partnership, Octopus Travel will provide its services through Malaysia Airlines’ website in 14 countries.