Record ITB for Sharjah emirate

The Emirate of Sharjah has recorded a great success for its ninth participation for at ITB, which took place from 8th-12th March in Berlin. This year, their stand played host to a large amount of people concerned with the tourism industry from different countries.

His Highness Sheikh Tariq bin Faisal Al Qassimi, chairman of the Sharjah Commerce and Tourism Development Authority (SCTDA), met with the managers of international travel businesses, ambassadors and members of the press in both print and TV at the international exhibition.

The Sharjah representatives discussed how to further stimulate tourism activity between Sharjah and the German tourism market, especially since the Emirate has in recent times been one of the most popular places for German tourists and has been viewed as one of the best places for cultural, heritage and social life, in addition to other attractive factors that made the Emirate of Sharjah a good place on the world tourism map.

Commenting on this, his Highness Sheikh Tariq bin Faisal Al Qassimi, chairman of the Sharjah Commerce and Tourism Development Authority (SCTDA), said:

“This year was an extremely successful year, with a notable increase of investments in the tourism sector. According to figures last year, Germans came as the second highest group for international tourism, with 60,000 visitors.”


‘With the Emirate witnessing growth in all economic sectors we envisage that tourism and hotel investments will be one of the best channels of investments for the coming period. It is conceivable that the great results that the Emirate achieved in 2005 were mainly from the investments that came out from the tourism sector and especially the great Gulf investments.”

Mohammed Ali Al Noman SCTDA director general, met with a great number of tourism agency representatives and the German and European councils, to discuss the promotion and future of tourism from Germany and Europe to Sharjah.

Here he emphasized the importance of the exhibition and said: “No doubt that this participation and meeting with the German travel and tourism agencies will play a great role in strengthening the relationship between the two countries and attract more German visitors to the Emirate.”

Al Noman added: ‘I expect that this year will witness a greater number of tourist coming to the Emirate as a result of our participation in the exhibition, thus the Sharjah Commerce and Tourism Development Authority will do it’s best to increase the number of rooms in the hotels in order not to face a shortage with the number of rooms’.

The stand had a creative heritage design that was adapted from the heritage area in Sharjah, which covered a space of 178 square meters in the heart of the exhibition. Here the SCTDA provided accurate news and information featuring the main attractions of Sharjah in the English and German languages, in addition to the heritage facilities as Hanna and the Arabic origins of hospitality, which attracted thousands of visitors.

The vice president of the German Bundestag, Susanne Kastner visited the Emirate of Sharjah stand together with His Highness Ambassador Mohamed Ahmed Mahmoud, UAE Ambassador to Germany, and other VIPs.