Omni extends international reach

Omni Hotels aims to broaden its international coverage with plans to join the Global Hotel Alliance, a network of luxury brands with hotels and resorts in more than 150 destinations in 55 countries.“We’ve sought opportunities over the years to expand our brand’s message
in the global marketplace.  Joining forces with the strong brands of the GHA
provides traction in these previously under addressed, valuable markets and
complements our steady growth across North America,” said Mike Deitemeyer,
president of Omni Hotels.  “In today’s global economy, the frequency of
international travel continues to grow, elevating the importance of exposing
our brand and assisting our customers in other parts of the world.”
  The GHA is a grouping of like-minded hotel brands known for luxury level
quality and impeccable service in different regions of the world.  Founding
partners include Kempinski Hotels, Pan Pacific Hotels & Resorts and Rydges
Hotels & Resorts.  They have a shared goal of offering international travelers
peace of mind by helping select accommodations that meet exacting standards.
  Omni Hotels intends to increase its awareness among international
travelers by leveraging GHA partner sales networks and guest loyalty programs.
GHA partners will recommend Omni locations to customers seeking accommodations
outside the partner’s core region of strength.  Omni also will receive added
exposure through GHA’s Web site, http://www.globalhotelalliance.com , and
other marketing opportunities.  Omni’s plans include recognition of the
members of the partnering hotels’ loyalty programs, just as members of Omni’s
Select Guest program will receive their benefits when staying with a GHA
property.
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