Comtec is forming a partnership with Adprecision Europe that will enable Comtec’s clients to automate travel inventory feeds into Search Engine sponsored listings, including Google Adwords, Yahoo! and Kelkoo Travel.

Using the Adprecision ESP system Comtec’s clients, including suppliers, tour operators and agents, can now quickly and efficiently upload their entire travel inventory into Search Engine paid listings. Important elements such as prices, hotel names, star ratings, destinations and durations can be automatically included in listings on Google and Yahoo! Search Marketing, with data updated automatically to ensure accuracy and relevancy.

Comtec Product Director Ed Whiting commented “our partnership with Adprecision shows our commitment to improving the efficiency and profitability of online travel distribution for our clients. Through Adprecision’s technology, Comtec’s customers will benefit from fast and efficient product uploads into Google and Yahoo Search Marketing, saving time and improving conversion rates”.

Alasdair Cross, Adprecision’s Commercial Director added “search engines are becoming an extension of the travel distribution process. By automatically converting Comtec data into search listings, travel companies can now easily improve both the quality and quantity of traffic and bookings generated via the major search engines”.
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