Emirates launches hotel division

Emirates is launching Emirates Hotels & Resorts, a new hospitality management division containing a portfolio of luxury conservation resorts, spas, and fully-serviced upscale apartment accommodation.
Emirates Hotels & Resorts, which is part of Emirates’ Destination and Leisure Management Division, will develop its portfolio of properties in Dubai and other locations to support and enhance the growth of Emirates, in a bid to provide travelers with seamless quality travel and hospitality experiences.

THH Sheikh Ahmed bin Saeed Al Maktoum, Chairman & Chief Executive, Emirates Group, said, “This is an exciting development for Emirates, which brings a new dimension to our commitment to provide customers with the very best in premier travel services.” 

He added, “Emirates Hotels & Resorts’ expansion, both in Dubai and internationally, will enable further development of our Emirates quality ethos throughout worldwide markets.”

Emirates Hotels & Resorts currently manages the established conservation-based Emirates Al Maha Desert Resort & Spa in the desert hinterland of Dubai and plans to manage a second conservation-based property in the heart of a World Heritage area, the Emirates Wolgan Valley Resort & Spa in Australia’s Blue Mountains.

The new division’s Emirates Marina Serviced Apartments & Spa in Dubai is scheduled to open in March, 2007. Located near beaches, major business centers, Dubai’s largest yacht bay and marina, and numerous cafes and restaurants, this luxury apartment complex will be followed by Emirates Green Lakes Serviced Apartments in mid 2007. Both properties will offer unparalleled levels of luxury serviced accommodation for short- and long-term guests on leisure or business visits.

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All Emirates Hotels & Resorts’ properties will incorporate Timeless Spas, the division’s luxury spa brand developed from the highly-successful Jamila Spa at Al Maha.
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