Shangri-La Hotel, Sydney has appointed Gabrielle Brewer as Director of Communications. Gabrielle has extensive experience in public relations and marketing communications in Australia and overseas and joins the group from Tourism New South Wales.
In her new position she will drive the Public Relations and Advertising campaigns for Shangri-La Hotel, Sydney currently the leading five-star deluxe hotel in the city.
Before joining Shangri-La, Ms Brewer worked at Tourism New South Wales on delivering a year-round PR program to promote one of Australia’s strongest tourism brands, Sydney.
She managed a wide range of campaigns and worked closely with a cross-section of tourism industry operators, including hotels.
Rob Weeden, Director of Sales and Marketing said, “Gabrielle is well networked within the tourism industry and brings great destination marketing experience to Shangri-La Hotel, Sydney. We are very excited to have her as part of the team.”
Ms Brewer previously held positions in the UK, strengthening high-profile consumer brands in an international media environment. Her clients included Pepsi, Vodafone and Norwich Union.
Gabrielle’s wealth of experience will be invaluable in building the reputation of Shangri-La within the increasingly competitive leisure and corporate market.