KLM.com launches a dedicated web-page for the Netherlands most respected celebrities.
KLM has recruited some of the funkiest names in fashion, design and music for a campaign to get Britons to see a new side of Amsterdam - moving away from its tulips, windmills and stag weekend stereotype.
With the Dutch capital now boasting some of the hottest designers - Viktor and Rolfe and G-Star jeans to name but two - as well as some of the globe’s top DJs, KLM has collated a secret address book to encourage visitors to see and do more.
The campaign, which launches on March 10th, is based around exclusive testimonials from five of Holland’s most recognized DJs and designers that reveal the smartest places to stay and the trendiest places to go when visiting The Netherlands. International DJ, Carl Cox, kicks off the campaign followed by another major player in the dance music world, Sander Kleinenburg and then three of Holland’s hottest designers, Yvette Reimersma, Warmenhovan and Vanderbros and Frank Tjepkema.
This exclusive content, which will take the form of top tips and handy hints, will be available on a specially created section of the KLM website, with a new testimonial going live every Friday. So whether you’re looking to discover the hideouts of the stars, dance ‘til dawn or seek out some of Holland’s hidden gems, this guide will provide the inside track for a truly unique break in one of Europe’s most exciting cities.
Here’s a sneak preview of what’s to come:
Carl Cox’s favourite places to spend time when spinning the decks in Amsterdam.
Known for his work with stars such as Justin Timberlake, the Eurythmics and Janet Jackson, DJ Sander Kleinenburg’s top beaches and most enchanting restaurants.
Cutting edge designer Frank Tjepkema’s Holland hideaways
Warmenhoven and Vanderbros’, famous for the innovative and progressive influences they use within their interior design creations, favourite hotels and hip clubs.
Holland’s foremost shoe retailer and one of its leading shoe designers, Yvette Riemersma’s hidden away restaurants and ultra-cool bars.