Virgin Atlantic has set up their office in Dubai and will commence services between Dubai and London Heathrow from 28 March 2006
Virgin Atlantic Middle East is managed by Mr. Andrew Fyfe, Regional Manager for the Middle East & Indian Sub-continent, who was previously based in New Delhi, India as General Manager for Virgin Atlantic.
Fyfe stated: “We are delighted to have set up our office in Dubai and are ready to begin flights on the 28th March 2006, 4 times a week to London non-stop and then build up to daily from 2nd June 2006.”
At which time Virgin Atlantic will be using the A340-600 which provides the V-Port in-flight entertainment system.
“This offers entertainment on demand, which means you can pause, fast forward or rewind, just like at home,” adds Fyfe.
For the Heathrow and Dubai route Virgin Atlantic will offer three classes of travel - Economy, Premium Economy and Upper Class. Passengers can experience the airline’s latest innovation onboard with the award-winning Upper Class Suite, which provides the longest fully flat bed in business class.
The Upper Class Suite consists of a reclining leather seat for take off, a place to sit and eat a meal with your travelling companion, the longest fully flat bed flying with a mattress for sleeping on, meeting area with onboard bar and a private area for inflight beauty treatments.
The Virgin Atlantic Upper Class experience also includes a complimentary limo service to and from the airport including Drive Thru Check In at Heathrow. The Virgin Atlantic Clubhouse at Heathrow offers a Business Centre, the Bumble and bumble salon and the Cowshed Spa. On board the Upper Class experience continues with the Freedom menu where passengers can eat what they want, when they want, awarding winning inflight entertainment with up to 300 hours of video and audio on demand - a first class service all for a business class price.
Despite Virgin Atlantic’s growth the service still remains customer driven with an emphasis on value for money, quality, fun and innovation. To help celebrate Virgin Atlantic’s new route they will be offering a special launch fare for passengers flying to London from 28 March to 30 April.
Commenting on how the competition will react to Virgin entering the market, Mr. Fyfe stated ‘We fully anticipate and expect our competitors to come out with an ad campaign perhaps a week before our inaugural flight, as we have seen in other markets’
Virgin Atlantic’s office in Dubai is located on Khalid bin Waleed Street on 3rd floor of Sharaf Travel with a dedicated reservations and ticketing office, along with sales, marketing, finance and IT.